All evidence suggests that switching your brand Instagram over to a business account will only help you in terms not only of reach and engagement, but also in terms of unlocking analytics and insights that are not available to personal profiles.
Here are 4 easy steps to take you from personal to business;
1. Make the switch
By default, you begin with a personal profile. To use Instagram for business, you have to connect your account to a Facebook business page.
Launch the app, hit the 3 lines at the the top right of the screen and click Settings at the bottom.
Scroll down until you see the option that says Switch To Business Profile, click on this and follow instructions.
2. Connect to Facebook
Click through the promo slideshow until you get a prompt to connect to Facebook. Select “Choose a page,” and set the page to “public.” Click “OK.”
Next, Instagram asks for permission to manage your Facebook pages. Look through the list of Facebook business pages you’ve already created. Select the right page, and click “Next.”
Only an admin on the account can complete this step. You won’t see the page if you’re just an authorised user.
3. Complete the profile setup
To finish your profile, enter an email, phone number, and address for your business. You have to fill in at least one of these contact fields to proceed. Some information will be auto-filled if it already appears on your Facebook page.
Click “Done,” and go to your profile. A new line graph icon should appear at the top of the Instagram app. This is your Insights page, where you can keep track of promotions and engagement stats.
Your Instagram will run like normal, and after 7 days you will start to see insights and analytics, which will not only allow you to see your growth, but also your most engaged with content and follower demographics.
You can find out how to get to grips with Instagram Analytics and make the most of your presence on this game changer of a platform.